• Collaborated in product brainstorming sessions, contributing to problem-solving and roadmap planning aligned with business and user goals.
• Partnered with cross-functional teams including Development, Content, QA, Sales & Marketing, and HR to ensure seamless project execution.
• Designed and delivered interactive prototypes and user interfaces for responsive web and mobile applications, with a focus on SaaS and AI-driven platforms.
• Developed and maintained scalable design systems to ensure brand consistency and design efficiency across multiple products.

• Translated product feature requirements into high-fidelity prototypes with seamless user flows and intuitive, elegant interfaces.
• Collaborated directly with the engineering team to ensure design-to-development consistency and end-to-end functionality.
• Designed promotional creatives and visual content for various social media platforms, aligning with brand guidelines and campaign goals.
• Successfully completed 5 full-cycle design projects, from research and ideation to handoff and implementation.
• Coordinated with cross-functional teams including developers, marketers, and graphic designers to support product and campaign launches.

• Designed user interfaces for web and mobile applications, focusing on usability and visual consistency.
• Created high-fidelity wireframes and interactive prototypes to support design validation and stakeholder communication.
• Delivered two client projects from concept to final handoff, meeting deadlines and design requirements.
• Designed print and digital marketing materials, including flyers for clients such as Lilly and Company.

Fresh Pick Cookbook is a recipe app aimed at providing homemade authentic food as well as buying the right ingredients of the recipe experience for the user. Also user can add the recipe on the calendar for the particular day or for the entire week to buy the ingredients. Also who wants to share own recipe, can join the contest.

Users often face difficulties in finding authentic recipes and sourcing the right ingredients. Meal planning and recipe sharing are also fragmented across different platforms. Fresh Pick Cookbook solves this by providing a seamless experience for discovering recipes, planning meals, and purchasing ingredients, while also offering a space for users to share their own recipes and participate in contests.

I conducted user interviews with housewives &amp; who love cooking, administered online surveys, and performed usability testing on existing platforms.

User research showed that discovering recipes and sourcing ingredients were often disconnected. I designed an integrated experience for recipe discovery, meal planning, and shopping. Testing revealed navigation issues, which were addressed by simplifying flows and checkout. The design stands out by combining these features, following trends for clean, intuitive interfaces.

During ideation, I focused on creating a cohesive user experience by combining recipe discovery, meal planning, and ingredient shopping into a single flow. I explored multiple concepts, prioritizing simplicity and ease of use. The final concept integrates intuitive navigation, personalized meal planning, and seamless ingredient purchasing, ensuring the app is both functional and engaging for users.

My design process began with user research to identify pain points and needs, followed by ideation to brainstorm solutions. I created wireframes and prototypes to test key features, iterating based on user feedback. After refining the design, I focused on ensuring a smooth and intuitive user flow, with attention to visual clarity and seamless interactions throughout the app.

A key challenge was integrating recipe discovery, meal planning, and shopping without cluttering the interface. I solved this by simplifying navigation and streamlining the checkout process for a smoother user experience.

The final design delivers a seamless, user-friendly experience that combines recipe discovery, meal planning, and ingredient shopping in one intuitive flow, resulting in higher user engagement and smoother navigation.

Through this project, I learned the importance of balancing functionality with simplicity. Iterating based on user feedback was crucial in refining the design, particularly in streamlining navigation and ensuring an intuitive user flow. I also gained valuable insights into integrating multiple features seamlessly without overwhelming the user experience.

The design process for Fresh Pick Cookbook successfully addressed key user needs by creating an intuitive and cohesive experience that integrates recipe discovery, meal planning, and ingredient shopping. By continuously iterating based on user feedback and simplifying complex flows, the final design enhances usability and engagement, ultimately delivering a seamless, user-friendly solution that meets both functional and aesthetic goals.

Fresh Pick Cookbook is a recipe app aimed at providing homemade authentic food as well as buying the right ingredients of the recipe experience for the user.

FP Cookbook : Prepare your favorite recipes, buy ingredients and more.

I envision an online travel service app as a comprehensive, user-friendly platform that simplifies the entire trip planning process.

Online Travel Service App

Khalida has a good understanding of UX and visual design, her work is fast, neat and apt.

We were lucky to get in touch with Khalida for our mobile designs and she has done a great job.

Hey, I'm Khalida, Product UX UI Designer

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FP Cookbook : Prepare your favorite recipes, buy ingredients and more.

Online Travel Service App

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